Study confirms game-changing impact of voter persuasion model deployed by PA Stands Up
Pennsylvania - Since President Donald Trump won the state of Pennsylvania in 2016 by a razor-thin margin of 44,292 votes, a foremost question among those seeking to unseat him in 2020 has been how to win hearts and minds, particularly around hot-button issues like immigration and race. Since 2019, PA Stands Up has been pioneering the use of "deep canvassing," a strategy that involves empathetic listening and sharing experiences to create human connection and motivate political action. A new study of our efforts in partnership with People's Action and political scientists at Yale and Berkeley University shows that this approach is far more effective than traditional canvassing efforts.
